Author archive for Kait Shea
How Brands from Bacardi to Salesforce are Tackling Event Food Waste
Reducing food and beverage waste is the new way to “go green” There’s a pressing topic that event marketers can no longer ignore: food waste. The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills, while the National Resources Defense Council (NRDC) reports that food waste is responsible...
How NBCUniversal Engaged Gen Z at VidCon 2019
If there’s one thing marketers understand about members of Gen Z, it’s that they’re not afraid to speak their mind. NBCUniversal took the concept to heart at VidCon, July 10-13 in Anaheim, CA, where four brands from its portfolio activated around a “Share Your Voice” theme to engage the event’s youthful attendee base. Each of...
Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience
Sports buffs are demanding more interactive experiences. Key data partnerships are helping sports properties deliver Professional sports and technology were always destined to be partners in crime. Sports fans have long embraced the time-honored tradition of tracking statistics on every player, team and matchup, and modern technology solutions are delivering that data to fans faster...
We Geeked Out Over These Comic-Con Fan Activations
Comic-Con International: San Diego has come a long way since its humble beginnings in 1970, evolving from a small comic book convention to the ultimate destination for pop culture superfans—and the brands vying for their attention. From immersive exhibits within the San Diego Convention Center, to free outdoor activations available to badge-holders and the public...