Author archive for Kait Shea
Applegate Touts its Whole30-Compliant Products at the Pop-up Clean Slate Café
Dieting is never easy, but the Whole30 program, which eliminates the intake of sugar, alcohol, grains, legumes, soy and dairy, can be particularly painful for consumers due to a lack of readily available Whole30-compliant products. But with more consumers jumping on the bandwagon every day, Applegate is working to change all that by offering an...
How Brands Responded to the Government Shutdown
Unless you’ve been hiding under a rock, you know that hundreds of thousands of federal workers went unpaid during the recent government shutdown—the longest in U.S. history, lasting from Dec. 22, 2018 to Jan. 25, 2019. It dealt a blow to the economy, and affected some of our national parks, but just like many other contentious scenarios...
Blazing Trails: The Do’s and Dont’s of Cannabis Experiences at Events
For decades, it was criminalized, stigmatized and scrutinized, but over the last few years, cannabis has gone from a taboo topic to a thriving industry poised to set the marketing world ablaze.
Nostalgia Marketing: Four ’90s Experiences That Were All That and a Bag of Chips
Ahhhh… the ’90s. An era before social media and smartphones when “Tickle Me Elmo” caused a nationwide frenzy and the Spice Girls reigned supreme. It was a simpler time for many, and in today’s hectic world, harkening back to the beloved decade is a welcome form of escape. Savvy brands have been reviving the era...