Author archive for Kait Shea
Fatherly and Gillette Examine Gender Norms with a Pop-up Gallery Experience
Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and digital media brand Fatherly, progress is being made. The brands recently teamed up for a Father’s Day pop-up gallery experience in New York City where a panel of experts explored fatherhood and the rethinking of masculine “norms.” The experience, dubbed...
MGallery Enlists a Muralist to Transform a Pop-up Hotel Room into a Work of Art
As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are dreaming up dynamic live experiences that allow them to stay competitive. A recent example is the MGallery Hotel Collection, which launched a 24-hour interactive art installation in the middle of Manhattan’s Penn Plaza on June 3 to drum up organic...
Twitter Woos NewFronts Advertisers with Surprise, Delight and Design
It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform provides opportunities to connect with those groups when they’re most receptive, the brand participated for a third consecutive year in the Digital Content NewFronts in New York City. In addition to debuting its slate of live and on-demand video offerings...
Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm
With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music & Arts Festival, June 13-16 in Manchester, TN, and what can we say? The event radiates positivity—and attendees define “happy campers.” Despite epic lines to enter the festival, we made our way onto The Farm for music, art, good vibes and,...