Author archive for Kait Shea
Millennial Marketing: Bacardi ‘Dials up the Fun’ at its Rooftop Brunch Event
Summer isn’t here just yet, but Bacardi got the party started early on April 26 with a NEON Brunch event that celebrated the launch of its new warm-weather varietal, Bacardi Lime. The experience took place at a rooftop bar at Moxy Times Square, where Bacardi’s youthful target and a crew of influencers enjoyed playful photo...
Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening
If you’ve ever heard a brand jingle and thought it was a real song, this campaign was for you. Following four years of producing catchy music ads for radio audiences, Febreze, on the insistence of its social media fans, created its own album. The result was the aptly name “The Freshness,” a compilation of eight...
The Minnesota State Lottery Highlights its Philanthropic Efforts with a Nature-Themed Launch Event
Many consumers are under the impression that state lottery organizations keep all of the profits for themselves, so to show where proceeds actually go and how they benefit the community, the Minnesota State Lottery hosted a launch event on April 15 to reveal a “billion- dollar commercial” and get Minnesotans up to speed. With a...
Peet’s at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints
Escape from the heat is a premium for Coachella attendees, so it’s no wonder Peet’s Cold Brew returned to the festival this year armed with interactive cooling chairs, a shaded lounge and all the cold brew festivalgoers could guzzle. The brand arrived at the event campgrounds in style on its vintage #BetterEnergy Bus, which served...