Author archive for Kait Shea
Launch Events: Moxy Experiments with ASMR to Deliver a Sensory Playhouse
Just shy of five years old, Marriott International’s Moxy brand is still relatively new, but an April 9 launch event for its Chelsea property in the heart of New York City’s floral district proved the playful hotel chain has blossomed. With an “Avant-Garden” theme woven throughout, Moxy leveraged its grand opening to activate a one-night...
Meet the Speakers, EMS 2019: BMW, Press Events and the Element of Surprise
We’re back with more insights from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “‘Agile’ Event Management Tips for PR Activations: The BMW Vision iNext World Flight.” Here’s the scoop: Plenty of effective marketing campaigns owe their initial success to buzz-building press events...
How Today’s Automakers are Transforming the Traditional Test Drive
If you can’t remember the last time you stopped by an auto dealership, you’re not alone. These days, many consumers prefer to conduct their vehicle research online, leading to fewer trips to the local dealer. As a result, most automakers have seen interest in the traditional test drive wane, and accordingly, a missed opportunity for...
How the Humble Ball Pit Became an Experiential Marketing Mainstay
Ahhhh… the humble ball pit. Originally the star of fast food restaurant playscapes and children’s carnival experiences, the ball pit has evolved into a go-to activation element for brands of every stripe. And while ball pit engagements aren’t particularly strategic, they continue to draw in “kids” of all ages looking for some good, clean fun....