Author archive for Kait Shea
Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand
Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change that with a system that gives consumers more ways to pay for their goods over a longer period of time. The brand has already made waves in Europe, so to introduce U.S. retailers to its offerings, Klarna hosted an event...
Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend
Ahead of the 68th NBA All-Star Game, brands and hoops fans of every stripe descended on Charlotte, Feb. 15-17, for a weekend of activations, live performances and cultural experiences that placed basketball—and fans—at center court. EM hit the Queen City to catch all the live action, racking up 12,000 steps, branded swag and plenty of...
Three Strategies for Igniting a CBD-infused Experience
If you’re one of the many event marketers who keeps a close eye on pop culture trends, you know that CBD-based products have become all the rage. CBD, or cannabidiol, is one of the non-psychoactive chemical compounds found in cannabis, and has seen explosive growth in the marketplace thanks to health benefits ranging from anxiety...
Food and Beverage Trend Watch: 2019 Culinary Themes
Most industry vets know that the first thing an attendee is likely to complain about at an event is the food and beverage selection. That makes delivering a high-quality, on-trend F&B menu a top priority for many an event marketer. Helping guide the way is the National Restaurant Association’s annual “What’s Hot” culinary forecast, a...