Author archive for Kenneth Briodagh
Frito Lay Promotes Jack’D Snacks with Mobile Dunk Tank
Frito Lay this summer is traveling the country with a mobile dunk tank called the Splash Party RV as part of an effort to introduce its new Jack’D product line to Millennial men. The brand partnered with hip-hop sensations Macklemore & Ryan Lewis to drive social media buzz and with West Coast Customs (of MTV’s...
Has Technology Become a Roadblock to the Face-to-Face Experience?
If there is anything more ubiquitous than measurement in discussions of event marketing, it’s technology. Everything from event management dashboards and CMS to mobile apps, NFC and flexible displays is a part of every conversation and every event. And so it should be. Technology has made this industry more efficient, effective and powerful than almost...
Inside Friendship Dairies’ Social Media Startup Strategy
Last year, New York-based Friendship Dairies saw big, national competitors encroaching into its home territories in Connecticut, New Jersey, New York and Pennsylvania. So to battle back the Chobanis and Daisys at the gate, the brand, a division of Saputo Dairy Foods, began crafting the Fit to Go Mobile Mixer Tour—a first-time foray into the...
EventTech 411: Mobile Management and Engagement Tools
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...