Author archive for Kenneth Briodagh

June 4, 2013

LEGO Invades Times Square with Life-Sized ‘Star Wars’ X-Wing Fighter

To support its new Cartoon Network program, “The Yoda Chronicles,” LEGO Systems master builders created the biggest LEGO model ever built and brought it to New York City’s Times Square. The model is a life-sized “Star Wars” X-Wing fighter that weighs about 46,000 pounds, is 11 feet tall and 43 feet long and has a...

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May 24, 2013

Friendship Dairies Makes Experiential Debut

Throughout the month of May, New York State-based Friendship Dairies has been rolling out the cottage cheese wagon for consumers in Connecticut, New Jersey, New York and Pennsylvania—a first-time foray into the event marketing space for the brand.  The tour, known as the Fit to Go Mobile Mixer Tour, is designed to show off the...

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May 2, 2013

Muscle Milk Blasts Canada with Sampling Experiences



Muscle Milk in Canada this spring is deploying teams of brand ambassadors at sporting events all across the Great White North. These Protein trainers, as the brand calls them, are tasked with educating Canadian sports fans and athletes about the benefits of a protein-rich diet and handing out samples of the brand’s protein-rich bottled Muscle...

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April 29, 2013

How Technology Can Help Brands Bring Their Stories to Life

In a TED talk entitled “The technology of storytelling,” celebrated multimedia storyteller Joe Sabia said, “The art of storytelling has remained unchanged… but the way in which humans tell the stories has always evolved, with pure consistent novelty.” Storytelling, and especially the way brands use stories to create a compelling narrative around their products, is...

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