Author archive for Kenneth Briodagh
Special Report: South by Southwest 2013
It’s springtime in Austin and that means the South by Southwest Interactive, Film and Music Festival is playing host to the hip, high-tech and influential. Your friends at EM were on the scene, and we’re giving you a little taste of some of the brand activations we loved.
Colombia Rolls out the Welcome Mat
Colombia has an image problem. To combat that, the country's tourism arm, the Colombia Country Brand, has launched a new campaign to show the world its positive side. It wants everyone to know that the country is reinventing itself, growing its economy and is full of possibilities for business, travel and investment.
Bell Promotes New Helmets Through Sturgis Bike Rally Sponsorship
Bicycle and motorsports equipment manufacturer Bell Helmets this spring is reaching out to non-endemic consumers to promote a new type of motorcycle helmet, the Rogue, by partnering with celebrity tattoo artist Corey Miller for its Go Rogue campaign. Miller, star of TLC series “L.A. Ink” and an avid biker, is helping the brand reach out...
Spring Break 2013: South Padre Island
EM fled the winter chill and hit the beaches for Spring Break in South Padre Island, Texas and Panama City Beach, Florida. And we even managed to avoid breaking a hip.