Author archive for Kenneth Briodagh
IFC Treats Clients to Retro Night
For cable and network television channels, April showers bring just one thing: upfront season. It's the time of year when the execs and sales people show off their new and continuing shows to advertisers, and try to get the bulk of the year's sales on the books. On April 11, IFC threw an Upfront party...
3M Posts its Technical Chops in Interactive Lounge at SXSW
The South by Southwest Interactive, Film and Music Festival might be over, but the buzz is still reverberating for 3M. In addition to the brand’s Post-It Big Pads booth in the trade show hall (this is the brand’s second year at SXSW, but the first year in the convention center), people are still talking about...
EventTech 411: Mobile Apps
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...
Del Monte Throws Beach Bash in Daytona Beach
To tap into the growing Millennial market and promote its fresh fruit products, Del Monte Fresh deployed a series of Beach Bash activations over six days in Daytona Beach, FL, for Spring Break. The activations lived primarily at the Plaze Resort and Spa, but the brand spread itself around Daytona to make sure its reach...