Author archive for Kenneth Briodagh
Lupus Foundation of America Launches Tour
Lupus is an autoimmune disease that is little understood and often un- or misdiagnosed. It has many conflicting and elusive symptoms, can strike with no warning and has no known cause or cure. To attempt to raise more awareness for the condition, and more money to lead to better treatments, and hopefully a cure, the...
New Shellback Rum Sends Hut on the Road
A new rum is on the scene in the U.S. and is turning to experiential to rise above the noise in the crowded premium liquor market. Shellback Rum is introducing itself to the world with the interactive Shellback Rum Hut, and is hitting venues and events all over the country with the experience throughout 2013.
Off the Beaten Path: New York City Venues
In the U.S., New York City sees more experiential action than any other market, and globally it’s one of the top choices for