Author archive for Kenneth Briodagh
Social Media Top Tip: Makin’ Whoopsie
Last year, we saw some of the most exciting moments in social media’s history, proving the platform's worth to brands, freedom fighters and political action committees. But it wasn’t all high points. Last year we saw some of the biggest bombs and screw ups we’ve ever seen. Some were so off-key we kinda thought they...
Under Armour Puts Fans on the Superbowl Field
The NFL Experience fan zone for Super Bowl XLVII last Sunday in New Orleans was chock full of brands vying for a bit of the fan's attention. Under Armour, the performance sports wear brand (that incidentally designed Baltimore linebacker Ray Lewis' golden game day shoes), brought one of the hottest games in town with its...
Beer and Branding in Sturgis, SD
In the first 10 minutes on the high street in Sturgis, SD, for the 72nd Annual Sturgis Motorcycle Rally Aug. 6 to 12, I met a man from Ohio, who had ridden across more than 1,000 miles to be there. We strolled together into the Loud American Roadhouse, ordered a whisky for him and a...