Author archive for Kenneth Briodagh
Breaking Down the Science of Influence
Consumers are getting more and more cynical, and untrusting of branded communications. Instead of looking to brands for advice and tips on trends and the next new thing, they look to trusted peer experts and tastemakers, frequently online. For years, brands have been aware of this and have been looking for ways to influence those...
DTS Brings the Thunder for CES Exhibit
DTS, a Los Angeles-based audio technology provider to over a billion consumer electronics products worldwide, is launching its new brand campaign at the Consumer Electronics Show in Las Vegas this week. The campaign, dubbed “Sound Changes the Way We See,” is designed to excite the brand’s base of b-to-b clients about new products and drive...
Aquafina Walks the Runway Walk To Inspire New Designers
PepsiCo bottled water brand Aquafina has launched the Aquafina Pure Challenge in partnership with fashion design reality show competition “Project Runway” to invigorate the fashion conscious audience and reintroduce them to the brand.
Office Depot Treats Millennials to X Games Showcase
Office Depot on Dec. 15 unveiled its new “store of the future” design that will roll out eventually to all locations and is designed to make the store and its products appeal to Millennials. The other purpose of Saturday’s event is to highlight the brand’s new partnership with the 2013 X Games, and to help...