Author archive for Kenneth Briodagh
LG Builds Skiers an Experience Chalet
Last weekend, LG Electronics unveiled the LG Chalet in Beaver Creek, CO, to expose hardcore ski fans to its home electronics and appliances at the Birds of Prey World Cup Ski event. The brand invited the 20,000 attendees of the event to visit its high-tech home on the slopes and immerse themselves in the LG...
Krug Champagne Hosts Luxury Week
Luxury champagne brand Krug Champagne, a division of Moet Hennessey, activated its second annual Krug House pop-up experience in New York City on Oct. 7. The brand rolled out a week-long high-end tribute to all that is luxury with programming that included a private dinner kickoff to name the winner of the Krug Lifetime Achievement...
Elsevier Launches Online Medical Reference Tool
Elsevier, a leading provider of scientific, technical and medical information products and services, has hit the road to promote its new online clinical information resource with the ClinicalKey Mobile Experience Tour. The tour is designed to introduce physicians to the service and teach them about how it will change the way they search for and...
Square Enix Hits Comic-Con Bullseye
To promote the newest installment of the Tomb Raider video game franchise, and tap into the recent archery craze, publisher Square Enix and developer Crystal Dynamics deployed a 10-foot by 40-foot archery range at the 2012 New York Comic-Con from Oct. 11 to 14. The activation gives attendees an insider’s look at the art and...