Author archive for Kenneth Briodagh

May 16, 2012

EM Takes On Austin For SXSW 2012

The South by Southwest (SXSW) Interactive, Film and Music Festival, hosted each year in Austin, Texas, is one of the biggest and most sought-after live marketing opportunities all year, thanks largely to the 50,000 attendees who are members of a hip, trend-seeking and mostly well-funded demographic.

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May 15, 2012

Kellogg’s Reels In Anglers For Sponsorship

Kellogg’s is sponsoring the Walmart FLW Tour, the prestigious outdoors bass fishing tournament that’s making 11 stops nationwide until October. Next stop will be Potomac River in National Harbor, MD from May 17 to 20. 

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May 10, 2012

An Insider’s Look At TEDActive 2012

The technology and design worlds have been all aflutter about TED since its inception in 1984, but in the last few years, it has grown exponentially, both in awareness and in thought leadership. The platform is anchored in the main events, TEDGlobal in Edinburgh every summer, and TED in Long Beach and TEDActive in Palm...

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May 9, 2012

EMS 2012: Tweet it Like You Stole it

The 10th annual Event Marketing Summit is officially behind us now, and for those on-site at the Sheraton Hotel and Towers in Chicago the sessions were sizzling hot, the keynotes were right on pitch and the drinks were bottomless. But the goodies weren’t just for those folks who saw it live. Twitter was all a-flutter...

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