Author archive for Kenneth Briodagh
EMS 2012: Microsoft’s Phone Launch
Launching a new product or program requires a big splash, immediate engagement—and ultimately sales. Marketers have to create buzz, trial, influencer recommendation and combine them to drive sales. For the newest Windows Phone, social media and influencer events helped Microsoft’s launch campaign fire on all cylinders, creating reach, frequency and recommendation.
EMS 2012: Beer Me, Again
Men love beer more than women love chocolate, Lesya Lysyj, cmo at Heineken and closing keynoter at the Event Marketing Summit on May 2, told the nearly 500 marketers in the room as she opened her discussion of the Heineken brand’s attack on the sinking beer category in 2011. The brand saw that, although the...
Ecco Brings Bloggers to Scandinavian Hideaway
Danish shoe brand Ecco hosted a special event for fashion bloggers on April 18 at the Scandinavia House on New York City’s Park Avenue to promote the brand’s couture chops in addition to its legendary comfort. Ecco took over the upper level and outdoor balcony at the venue where it displayed its new collections and...
Social Media Top Tip: The Cloud
In this regular series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.