Author archive for Kenneth Briodagh
Chivas and Johnnie Walker Court Whisky-Philes
Who drinks top shelf whisky? Well, we know Errol Flynn, Jimmy Stewart and George Bernard Shaw did. Even Bogey famously regretted, “I should never have switched from Scotch to martinis.” While these iconic manly men helped establish the sense of class and style that Scotch carried with it decades ago, many whisky brands more recently...
Educational Charity TopSpin Serves Up Ping-Pong for Kids
Now in its third year, TopSpin, a ping-pong tournament and fundraising event for the professional sports industry, has expanded from New York City to include events in Chicago, San Francisco, and at least one other city, yet to be determined. On Dec. 8 in New York City, the group hosted more than 200 players and...
Social Media Top Tip: Video
In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.
GM Rocks Chevrolet Trailblazer Launch in Dubai
Chevrolet this year executed the Dubai International Motor Show’s first-ever experiential vehicle launch. The Dubai show is typically locked down tighter than the plans for next year’s El Camino concept, but for the global launch of its Trailblazer SUV, Chevrolet needed to break with tradition. The brand unleashed a classic experience on the industry insiders...