Author archive for Kenneth Briodagh

November 25, 2011

Getting Filthy with Dial for Men at Camp Dirt

As I drove from Denver to the C Lazy U Ranch in Granby, CO, on the epic road through the Rocky Mountain State Park at about 12,000 feet, I came to two realizations: a) even brisk walking at high altitude sucks, and b) this was going to be one of the most incredible weekends I...

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November 21, 2011

Lollapalooza Sponsors Turn It Up To 11

Lollapalooza this summer celebrated its 20th anniversary by once again taking over Chicago’s Grant Park with its signature three-day music festival. From Aug. 5 to 7, thousands descended on the shores of Lake Michigan to rock out and chill out to the sounds of headliners and indie favorites ranging from Eminem and Foo Fighters to...

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November 16, 2011

Social Media Top Tip: Jim Spinello & Blake Cahill

This month, we go back to Social Media 101 to examine some of the key factors to consider when deploying a fully integrated live event and social media program. This is a broad field, and we’re approaching it with the help of two tipsters: Jim Spinello, 
senior vp-marketing communications at Chicago-based event agency rEvolution, and...

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November 10, 2011

Panera Embeds Student Ambassadors on Campus

National soup and sandwich café chain Panera Bread in September launched a college ambassador program for the 2011 Fall semester at eight colleges across the country including Boston University, University of Cincinnati, University of Michigan, University of Missouri, University of Nebraska, Ohio State University, Purdue and University of Wisconsin. The brand hired four students at...

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