Author archive for Kenneth Briodagh

September 27, 2011

Audi Drives Luxury Events in Miami

When it comes to hosting high-end hospitality events, most brands think you have to go big or go home. But with a test program in its South Florida market, Audi is working on a new formula that still goes big—in style and boldness—but stays refined and focused when it comes to generating measureable results.

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September 26, 2011

Social Media Top Tip: Facebook & Google +

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.

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September 21, 2011

Dial for Men Gets Dirty… and Clean

It all started on Facebook, and ended in Granby, CO, at the C Lazy U ranch from Aug. 26 to 28, where Dial for Men created Camp Dirt, a weekend of fun and filth designed to exemplify the brand’s mission inviting men to “Get your dirt on. We'll get it off.” The social media-driven sweepstakes...

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September 20, 2011

Handy Consumers Make Their Marks

There is a group of consumers out there that is almost impossible to define demographically, but they are affluent, smart and growing more numerous all the time. They call themselves makers, lifehackers and inventors and they delight in recycling found objects to make something new. Their inventions range the gamut from handmade crafts, quilts and...

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