Author archive for Kenneth Briodagh
Cubs Tap into History to Woo Fans
To inspire Windy City residents who may not already be Cubs fans to take an interest in one of their hometown teams, the Chicago Cubs this summer rolled out a new mobile vehicle with an old school touch. A fully branded, pinstriped shuttle designed to resemble a turn-of-the-century trolley is making the rounds around town...
Social Media Top Tip: Customization
EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.
Virtual Events Move to Always-On
Virtual events rose to prominence out of need, and now they are as ubiquitous as branded swag at a tradeshow. These days, most brands look at how they can pair a virtual component with an existing live one, in what has become known as the ”hybrid” event, creating a one-off virtual experience tied to that...
Out of This World: Leaning on Satellite Meetings
Whether training new staffers, motivating a sales force or updating executives on business objectives, meetings are a fact of life for marketers and often consume a huge portion of their day-to-day work. And budget. For far-flung and global meetings, sometimes the best way to get all the stakeholders and needed attendees in the seats, so...