Author archive for Kenneth Briodagh
Social Media Top Tip: Tradeshows
EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.
Then and Now: Eco-friendly Materials
In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this eco-installment, we re-examine green-friendly trade show booth materials, which...
Silver Bullet Express: Coors Light Train Comes to Life
Coors Light this April wrapped up a 10-week TV and online campaign inspired by its iconic Silver Bullet Express by welcoming 100 consumers aboard a fully branded VIA Rail Canada train for three days of events at select stops throughout Canada. From April 15 to 17, the brand totally transformed five baggage cars to engage...
Amtrak Pulls Out All the Stops on National Train Day
Amtrak marked its fourth annual National Train Day by kicking off a four-market tour on May 7 that celebrates the anniversary of the first transcontinental railroad and, this year, the brand’s fortieth anniversary.