Author archive for Kenneth Briodagh
Monster.com Connects with Early Adopters at SXSW
To connect with tech-savvy trendsetters at the South by Southwest Interactive, Film and Music Festival in Austin, Texas, March 11-20, job board Monster.com created on- and off-line experiences promoting its latest job searching capabilities. In addition to a presence on sxsw.com, the brand interacted with attendees at its Hiring Hub, a booth on the event’s...
Turner Sports Launches NCAA Bracket Lounge in New York City
There were many changes to the March Madness program this year: Expansion to 68 teams, starting on a Tuesday instead of the traditional Thursday and broadcasting every tournament game across several networks, breaking the CBS network’s nearly 30-year run as exclusive broadcaster of the games. To promote its new involvement and to help fans get...
3D vs Holograms: A Dive Into High-tech Image Enhancement
Image enhancement technologies like holograms and 3D have been building in popularity over the past few years, and though neither is new, event marketers have been finding clever new ways to leverage them. More interestingly, marketers have been discovering that each special effect has a strategic strength that makes it more effective in moving the...
People StyleWatch Brings Celeb Style to Taubman Malls
Time Inc.’s People StyleWatch on March 4 launched a “celebrity stylist” pop-up experience that is running concurrently at six Taubman malls each weekend throughout the month. The pop-ups feature spring styles available in the malls now, and will return in September with fall fashion.