Author archive for Kenneth Briodagh

March 16, 2011

Walmart.com Launches a Nationwide Tour

To educate consumers about its video game offerings, Walmart.com is bringing its online world to life via the Walmart GameCenter Mobile Bus Tour, a program that will be hitting festivals, trade shows, concerts, sporting events and colleges through December. The tour travels in a 48-foot truck that unfolds into a gaming center with 16 Xbox...

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March 11, 2011

Lifeway Foods Launches Experiential Tour

Lifeway Foods on March 11 launched The Lifeway 25th Anniversary tour, a national sampling program to promote the immune-building and digestive properties of its line of Kefir products. Kefir is a creamy, milk-based smoothie-like beverage that is packed with probiotics that foster digestive health. The 11-week tour kicked off at the Natural Products Expo West...

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March 10, 2011

Merck Hits the Streets to Sample hydraSense

To promote its new portable hydraSense ToGo nasal saline inhaler, Merck is activating sampling teams on the streets of Montreal and Toronto from now through March 18. In each city, a team of three brand ambassadors deploys from a branded Ford Transit van in high-traffic areas to hand out samples of the new easy-to-carry individual...

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March 8, 2011

Sponsorship News: GEICO Signs Five-Year Deal with NASCAR

Insurance company GEICO is getting on the NASCAR bandwagon with a recently signed five-year sponsorship deal that allows it to rebrand the camping areas at seven International Speedway Corporation race tracks. At the Daytona 500 on Feb. 20, the brand set up The GEICO Caveman Campgrounds for tent campers and the GECKO Shores at Lake...

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