Author archive for Kenneth Briodagh
NAIAS Features Fancy Tech and Interactives
The touch screen has become a must-have tool at events these days, and no matter how it’s used, be it for data collection or to facilitate a photo or video activation, marketers need to remember that complacency leads to negative ROI. EM made it top priority to track down the best touch-friendly screens at the...
Ride and Drives Make a Comeback
Coming off the worst year ever, carmakers last year rolled out that oldie but goodie—the ride and drive—to remind consumers how much fun driving really is. But rather than rely on the same models and tactics they used before the recession, auto brands amped up their programs to give consumers much more than a quick...
GMC Revs Up Fans with Super Bowl Experiences
GMC, the official vehicle of the NFL, tapped into the excitement around this year’s Super Bowl to expose its full line of vehicles to fans through engaging experiences at both the pre-game NFL Experience fan festival and on game day at Cowboys Stadium in Dallas.
Nissan’s Leaf Tour Generates 20,000 Pre-Orders
Thanks in part to the success of Nissan’s Drive Electric mobile tour, the automaker has secured 20,000 pre-orders of it’s new Leaf, the first mass-produced, 100-percent electric vehicle. Drive Electric launched on Oct. 1, will continue until the end of March and then will relaunch again this spring. Consumers can preregister for the tour experience...