Author archive for Kenneth Briodagh

January 27, 2011

Smart Goes High-Tech at the Detroit Auto Show

Smart makes one of the smallest production cars in the market. But belying its stature, the brand went tall and broad with its exhibits at this month’s North American International Auto Show at the Cobo center in Detroit. The brand kept its little efficient cars in the spotlight, not taking focus away, but enhancing the...

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January 20, 2011

Luxury Brands Court Elite Influencers through Exclusive Events

We all know who they are. The elite. The top-tier, grade-A, best-in-class influencers that set the bar for every new “it” product to enter their spheres of influence. They can be celebs, bartenders or bloggers in their jammies. The trick is seducing those ever-so-fickle tastemakers in such a way that they realize yours is the...

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January 19, 2011

Nike Builds a Basketball Legacy

When it comes to activating in the world of sports, Nike practically wrote the book. For nearly half a century, the brand has been setting the bar for activations that mix sports, celebrity and popular culture in groundbreaking and highly profitable ways. So when the opportunity to create a proprietary basketball event arose, the brand...

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January 18, 2011

How Kodak Partnered with Burton Snowboards

Kodak has aligned with Burton Snowboards in a partnership that includes sponsorship of the Burton Super Demo Tour, a 10-stop tour during which snowboarders can test ride Burton hardgoods on snow for free. They also can try out Kodak’s Burton Edition PLAYSPORT Video Camera, a rugged, durable camera that features an orange pixilated design resembling...

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January 17, 2011

How Chevy Put a High-Tech Spin on Car Displays

To promote six of its key Chevrolet vehicles—Cruze, Camaro, Equinox, Malibu, Traverse and Silverado—the Washington D.C.-area Criswell Automotive group is executing a high-tech winter and spring tour which turns traditional car displays into an interactive experience for consumers. Since Nov.15, the tour has been targeting shoppers at Virginia, Maryland and D.C. malls.

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