Author archive for Kenneth Briodagh
Ford Reintroduces Itself to West Coast Consumers with Fiesta Lounge
Ford this summer began a series of Fiesta Lounges at hot spots, fairs, festivals and malls in Denver, Phoenix and Southern California to reintroduce its cars to consumers and remind Millennials that Ford is more than just trucks. The three lounges, one for each market area, will continue to pop up until the end of...
TLC, Lifetime and WEtv Get Tuned In
When it comes to reaching a national audience it’s pretty hard to beat the raw power of television, with millions of eyeballs there for the buying. So why are the marketers at those valuable channels integrating more and more events into their marketing strategies to reach the consumers they need? Because, according to those networks...
HP Snags Exstream Results
Conventional wisdom dictates that the best way to woo those hard-to-impress c-suite decision makers is to fly them all to the Seychelles, put them up in the swankiest all-inclusive resort, buy them a few rounds of golf and along the way, chat up your product. The thing is, sometimes it’s better to leave the gravy...
The State of the Tchotchke
It can be looked upon as a throwaway element, but if that’s your promotional product modus operandi, you are probably just throwing away your money. If handled properly, the stuff you give away can come back to you in the form of brand loyalty and ROI. But the promo industry is in flux, with new...