Author archive for Kenneth Briodagh
X Marks the Sweet Spot for Savvy Brands Like Canadian Club
Making consumers work to be part of a brand engagement seems counterintuitive, but brands like Canadian Club Whisky, Starwood Hotels and Red Bull are doing just that. The secret to their success is a modern twist on an old idea—a scavenger hunt that integrates the web with the real world for a series of branded...
Social Media Toolbox
Most event marketers are trying to find the best way to maximize the power of social media at their events. But that can be hard to do if Facebook and Twitter are the only tools in their bag of tricks. With new and more targeted platforms popping up daily, it can be just as challenging...
Verizon, Tillamook and Animal Planet Are More Than Meets the Eye
When it comes to taking a new brand to market, sometimes it pays to be mysterious, like Verizon did for its launch of the Droid mobile phone in its shipping container showroom. Other times, a brand’s vehicle needs to show the epitome of brand identity, like Tillamook’s Loaf Love buses that resemble, you guessed it,...
Yahoo, ESPN and Reliant Energy Drive Online Buzz
When it comes to generating social media activity through events, the sweet spot lies in convincing attendees that your brand’s content and assets are witty, informative or just plain weird enough to merit a comment, tweet or wall post. That’s why smart marketers are integrating social media kiosks and “post it” incentives right into their...