Author archive for Kenneth Briodagh

May 15, 2014

Measuring Influence: A Lesson In Science

Bitcoin is a fantasy. It’s a purely digital currency that is only worth anything because a community of folks on the internet have agreed that it is. They take that belief and use it to make purchases and trades and even exchanges for established currencies. For event marketers, influence is the currency of the day....

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April 30, 2014

Social Media Top Tip: The Scoop on Internet Memes

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. LOLCat. Scumbag Steve. Success Kid. Grumpy Cat. Internet memes are ubiquitous, and (except for porn) the most popular type...

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April 28, 2014

NASCAR: All the Dirt from the Daytona 500

Thirty-eight laps into the 56th annual Daytona 500 at Daytona International Speedway, it started to rain. The National Weather Service also issued a tornado warning for the area and the race was delayed. More than a hundred thousand took shelter under the aluminum stands, drinking beer and hoping for the race to continue. Everyone was...

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April 22, 2014

What it Takes to Implement Geofencing

Knowing who your most active and interested consumers are is one of the most important elements of any successful event marketing campaign. The problem is that consumers don’t really like to spend time giving you that information, and sometimes they’re even afraid of jeopardizing their privacy by doing so. Geofencing, one of the hottest tools...

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April 11, 2014

Short Films Help Salesforce.com Target Messages

With more than 130,000 attendees from 82 countries, Dreamforce is the biggest event of the year for cloud computing company Salesforce.com. It’s when the brand invites all of its key clients to learn about the new features the brand plans to roll out in the coming year. The challenge is, each client needs something slightly...

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