Author archive for Kaylee Hultgren
Amazon Prime Video Activates a ‘Museum of Modern’ Love Pop-up for its New Series
To drum up buzz for its upcoming anthology series “Modern Love,” premiering Oct. 18, Amazon Prime Video activated the “Museum of Modern Love” pop-up Oct. 10-13 for consumers in New York City. The activation, which the brand has dubbed “MoML,” a nod to the Big Apple’s Museum of Modern Art, is a museum-inspired showcase of...
Six Esports Marketing Insights from Gillette’s Global Sports Director Greg Via
Gillette has a long history in sports marketing, dating back to an exclusive sponsorship of the Major League Baseball World Series… on radio. Fast forward to the present, and things have certainly evolved. In recent years, Gillette has stepped up its esports marketing efforts, including sponsoring ESL’s Intel Extreme Masters World Championship and naming League...
Twitter Connects Users Across Time Zones Through Video Tweetup Events
The idea of attending a Tweetup, where Twitter users meet in real life, is familiar to most of us. Brands have leveraged these gatherings as a way to assemble people with common interests for years now. But for 10 days this summer, July 25 through Aug. 4, Twitter took the concept global. Through a partnership...
The Macallan and Pantone Distill the Art and Science of Color and Whisky Creation
Scotch whisky distiller The Macallan teamed up with The Pantone Color Institute to launch its new single malt, Edition No. 5, along with a new, vivid shade of purple inspired by the complexities of the whisky-making process. The multisensory launch event, The Macallan Whisky and Color Experience, took place Sept. 18-20, at the Oculus at...