Author archive for Kaylee Hultgren
Blindfolded Attendees Experience Netflix’s “Bird Box” Inside a Double-Decker Bus
Netflix’s Dec. 21 film “Bird Box” has permeated the cultural landscape with countless memes, a dangerous Bird Box challenge (which Netflix swiftly denounced on social media) and an astonishing announcement from the streaming platform that some 45 million accounts had watched the film in its first seven days. But long before the craze took hold,...
With Sponsor Verizon, WIRED’s Holiday Pop-up Store Celebrates its Fifteenth Year
WIRED magazine celebrated its 15th season of activating a pop-up retail experience showcasing the “must have, new, now and next” technology products for the holiday season. Open Dec. 13-22, consumers were invited to meander and shop a 2,600-square-foot space at Brookfield Place shopping center in Lower Manhattan, curated in partnership with the magazine’s editorial staff...
Nike’s Retail Experience Combines Digital Features With Personalized Service
Nike opened its flagship, New York City retail experience mid-November with a promise of delivering a futuristic digital shopping experience in store that’s as seamless as making purchases online via the Nike app. So, to get a glimpse of what Nike is offering consumers, EM braved below-freezing temperatures and trekked to Fifth Avenue and 52nd...
Krazy Glue Enlists The World’s Strongest Man for its Latest Product-Testing Stunt
Brands often market themselves with lofty claims, but those that put their money where their mouth is can earn respect from consumers and, in some cases, viral returns. Krazy Glue, with its claim of being able to hold up to 1,000 pounds, this year enlisted The World’s Strongest Man, Hafthor Bjornsson, in a weightlifting competition...