Author archive for Kaylee Hultgren
Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open
American Express has been partnering with the USTA-owned US Open tennis tournament for a quarter of a century. And yet somehow, year after year, the brand continues to produce activations that delight—and comfortably cool off—consumers throughout the event’s two-week run. Its secret? Creating a program with a sound, strategic foundation informed by the latest trends...
Kids Test Their Explorer Skills at National Geographic’s ‘Recruitment Center’ Pop-up
To celebrate the launch of its new “Explorer Academy” fiction series for kids, National Geographic created a recruitment center pop-up that offered interactive tests and activities, from a mini archeological dig to encountering live snakes to conducting experiments in a lab. The one-day event, which took place on Sept. 5 in Manhattan’s Chelsea neighborhood, celebrated...
35 Under 35 Bonus Content: More Q&A with Comedy Central’s Shawn Silverman
Shawn Silverman, svp-brand marketing for Comedy Central, is among the inductees into our inaugural 35 Under 35 list, a program that honors the brightest young minds in experiential marketing. In this extended version of our chat with him for this special report, Silverman discusses the future of experiential marketing, ROI and what inspires him about...
35 Under 35 Bonus Content: Extended Q&A with Marriott’s Diana Pavlov
Pavlov shares her thoughts on what’s working in today’s experiential marketing landscape—and what’s on its way out Among the inductees into our inaugural 35 Under 35 list, a program that honors the brightest young minds in experiential marketing, is Diana Pavlov, senior director-global entertainment marketing at Marriott International. In this extended version of our...