Author archive for Kaylee Hultgren
Photo Tour: Inside Bacardi’s New York City Rum Room Launch Event
To celebrate the launch of its new premium portfolio of rums, Bacardi held a Rum Room Event experience in New York City on May 10, complete with three floors themed with different flavors in its collection: Bacardi Anejo Cuatro, Bacardi Reserva Ocho and Bacardi Gran Reserva Diez. Scores of actors, models and performers showed for...
Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value
Let’s face it: upfront and newfront events can be pretty stodgy affairs. Advertisers, media buyers and business partners typically congregate in a theater for an hour or two to digest formal presentations and executive speeches, with perhaps a performance or two and a reception post-event. But for Oath, a company that nine months ago formed...
Bud Light’s NFL Activation Taps Into Texas Pride
As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As...
Uber Built a Replica of Manchester United’s Old Trafford for Fans in India
Soccer aficionados are some of the most passionate fans on the globe. But despite the undying loyalty they hold for their teams, very few of them get to experience the sights and sounds of the actual stadiums. That’s where Uber saw an opportunity to deliver fans and people closer to their passions. As the official...