Author archive for Kaylee Hultgren
Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season
An estimated 385,000 attendees descended upon Chicago’s Grant Park for Lollapalooza, July 29 through Aug.1, kicking off a festival season that has thus far proved unlike any other. The festival instituted a number of precautions to mitigate the spread of the COVID-19 Delta variant, from the required proof of vaccination or, alternatively, a negative COVID...
Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy
To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of last week, it surpassed one million downloads. “Getting people to...
Executive Q&A: Lexus Goes ‘All In’ on Gaming With a Concept Car Designed by Twitch Users
How the automaker is appealing to a whole new generation of car buyers To engage younger consumers and support the launch of its 2021 Lexus IS sports sedan, the luxury carmaker recently staged a pair of interactive, livestreamed events on Twitch that concluded with a unique takeaway for the gaming community: a Lexus IS concept...
Q&A: Panasonic’s VP of Marketing on Pandemic-era Pivots for B-to-B Marketers
Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights it gained are invaluable. Most...