Author archive for Kaylee Hultgren
EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max
The evening before the July 8 premiere of HBO Max's "Gossip Girl" series, an adaption of the wildly popular original show that aired for six seasons from 2007 to 2012 on The CW network, the streaming platform held a launch event and fashion show by New York luxury label Monse at the 1 Hotel Brooklyn...
EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing
Concerts have begun to pick back up again, to the delight of live music fans and community-starved consumers everywhere. But even while the pandemic was in full swing, all-digital phone service Visible continued to connect with consumers despite the limitations posed by virtual platforms. Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused,...
Brands are Carving Out a New Staffing Position: Chief Brand Ambassador
The everyday brand ambassador plays an important role in connecting brands with audiences, but lately, companies are carving out a new, loftier position built for superfans: chief brand ambassador.
A Compendium of Curiosities: HBO Activates a Premium Unboxing Experience to Promote ‘The Nevers’
In the absence of in-person series premiere events during the pandemic, experiential marketers have turned to elaborate mailer kits as a tactic to engage viewers, spread awareness and build buzz on social media. But not all kits are created equal. Indeed, after living under COVID-19 restrictions for nearly a year and a half, consumers’ expectations...