Author archive for Rachel Boucher
Inside Monroe’s Social Strategy On The Road
When you take a 25-foot-long, 10-foot-high shock absorber on the road, you’re guaranteed to draw some attention. It makes sense then to build a strong social media strategy to support it. For Illinois-based Tenneco, Inc., maker of Monroe brand vehicle shocks and struts, social media is not only driving its new Shockmobile tour and “Everything...
Vehicle Builds: Samsung’s SoCal Party Truck
To promote the GIGA Bluetooth-enabled—and crazy loud—speaker sound system, Samsung in July bumped music from a tricked-out truck at the summer’s hottest outdoor events in Southern California. The GIGA Sound Summer Tour kicked off July 11 at the Orange County Fair in Costa Mesa and wrapped July 27 at the World Series of Beach Volleyball...
Old Navy Vending Machine Offers Flip-Flops For Tweets
There’s the Black Friday sale and then there is the $1 flip-flop sale, Old Navy’s second biggest promotion of the year that has been going on annually now for seven years. To build buzz leading up to this year’s event, Old Navy June 24-26 turned to social currency and the hashtag #FlipFlopHurray, activating a Twitter...
JetBlue Freshens Up The Premium Flying Experience
JetBlue Airways made a name for itself in the industry by promoting how its flying experience is different—the legroom, the TVs, the free snacks. To promote “Mint,” its new premium front-of-the-cabin service, the airline set out to show how it does premium differently, too. The Mint Room at The Grove, a four-day atrium-inspired outdoor lounge,...