Author archive for Rachel Boucher
How Cannabis Events Are Lighting Up the Industry
Ahhhhhhhhh, cannabis. Marijuana. Mary Jane. Reefer. The leafy green plant, once the stuff of stereotypical subcultures, is hitting the mainstream. States are decriminalizing it, recognizing it in medicine, and two have inked landmark decisions over it—despite it remaining a federally illegal drug. After legalizing cannabis for recreational use in January, Colorado began letting retailers sell...
Inside Country Living’s Craft Fair Platform
In researching Country Living’s event program, the Country Living Fair, I came across a scroll of exuberant commenters on the magazine’s event page, one of whom declared: “This fair is on my bucket list.” Whoa, really? Pulling into the Dutchess County Fairgrounds June 7 in Rhinebeck, NY, I witnessed the power behind that statement as...
MorningStar Farms Tour Inspires Cooks
MorningStar Farms last summer hit the road for its “Feel Good Grilling Tour” that showcased the brand’s various meatless products for health-conscious grillin’ gods. But to satisfy the appetites of those who feel boxed-in by traditional veggie burgers, the brand this summer highlighted all of the other options in its portfolio and showed how they...
Three Ways To Own San Diego During Comic-Con
There’s nothing quite like San Diego Comic-Con. Where else will consumers happily wait in line for two hours or longer, in full costume, just to get close to a brand or an entertainment franchise they’re passionate about? According to Chris Epple, vp-consumer marketing at HISTORY, which returned to San Diego Comic-Con July 24-26 this year...