Author archive for Rachel Boucher
Heineken Expands The House At The US Open
Marking its 23rd year as sponsor of the US Open, Heineken brought an expanded Heineken House to the USTA Billie Jean King National Tennis Center in Flushing, NY, Aug. 25 to Sept. 8, offering live screenings of the biggest matches, entertainment, sandwiches and ice-cold beer in an open-air deck above the food village. The brand...
Depend Puts ‘Underwareness’ Center Stage
Myths and the stigma surrounding bladder leakage make it an uncomfortable health condition to discuss openly. Unfortunate, since one in four Americans experience it and nearly half are under the age of 50. Through a new marketing campaign, Kimberly-Clark’s Depend brand is opening the floodgates, so to speak, with “Drop Your Pants for Underwareness.” Depend...
Heineken ‘Shushes’ New Yorkers in US Open Stunt
Heineken generated buzz in the days leading up to this year’s US Open with a stunt in Union Square (one of New York’s busiest thoroughfares). The experiment was a take on the tennis tradition of umpires “shushing” stadium crowds. Brave consumers were tasked with climbing up on an umpire stand to silence the crowds via...
HISTORY Fans Become Cast Members At Comic-Con
HISTORY’s “Vikings” series, which will enter its third season in 2015, is a story set in 793 AD and filmed in Ireland. As such, all the drama can feel a world-away for viewers. During Comic-Con San Diego, July 24-26, HISTORY decided to give fans the opportunity to get up close and personal with a behind-the-scenes...