Author archive for Rachel Boucher
Finding Your Brand’s Niche at Art Basel Miami
Art Basel Miami has grown into the premiere art event in the U.S. since it opened in 2002 as an offshoot of Art Basel, Switzerland. Sure, the galleries are the main attraction for the bevy of international art collectors striking deals and dispensing cash—a lot of cash. But the arrival of Hollywood’s elite, sliding Miami...
Jack Daniel’s Tour Promotes Latin Artists in the U.S.
Jack Daniel’s in March sponsored a seven-city free private concert series called Sala Siete, designed to engage Hispanic consumers in the U.S. in alternative and authentic Latin music. The tour, headlined by Grammy award-winning artists Julieta Venegas and Los Amigos Invisibles kicked off on March 18 in New York City, and traveled to Miami, San...
LEGO KidsFest Delivers Strategies that Win Over Parents and Kids
A few specific thoughts went through my mind as I rose on an escalator to the main level of the Connecticut Convention Center in Hartford, CT, on Dec. 6, en route to KidsFest, LEGO’s ticketed traveling experiential show: Would there be lines? Would it be messy? Would there be a lot of crying? It’s not...
A&E Dispenses ‘Bates Motel’ Brownies
Who’s got the munchies? To promote the second season of “Bates Motel” at South by Southwest, which premiered during the festival, A&E activated a vending machine that dispensed free brownies. The packaging made it look as though the chocolate treats inside actually had pot in them. They did not. But the stunt paid homage to...