Author archive for Rachel Boucher
Mondelēz Helps Soccer Fans ‘Pass the Love’
With the FIFA World Cup this summer in Brazil, the women’s World Cup next summer in Canada and the Summer Olympic Games in 2016 featuring, among other sports, soccer, it’s an exciting time to be a soccer fan. To get in on the game, Mondelēz International and its Ritz, Trident, Sour Patch Kids and Honey...
Nine Ways To Protect Your Customer Data
It’s ranked as one of the worst data breaches in history, as 40 million Target customers’ credit and debit card information was stolen at the peak of the 2013 holiday shopping season. In early January, Target then announced that 70 million more customers may have had their personal information, like addresses and phone numbers, compromised...
Why Big Brands Are Lining Up to Get a Piece of the EDM Scene
Event Marketers goes inside the EDM scene to explain the unique approach to transforming EDMs from millennial dance parties to big brand-sponsored events.
EMChats: Greg Plata of WestJet Airlines
How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines.