Author archive for Rachel Boucher
Five Design Strategies from YouTube’s ‘Angry Birds’ Pop-Up Bakery
YouTube today is more than a video-sharing platform. People watch YouTube like they would TV and follow episodes of their favorite ordinary-people stars, like No. 1 baking host Rosanna Pansino. She creates themed baked treats on her channel’s series “Nerdy Nummies,” which boasts some 1.6 million fans, and is one of three stars the platform...
TaylorMade Gives All Golfers the Pro Treatment
Serious golfers invest in equipment to get better, so to give them that advantage, and offer a PGA tour-caliber club fitting experience, TaylorMade Golf took a pro-shop on the green. The mobile Tuned Performance Studio debuted at the PGA Merchandise Show in Orlando in January. TaylorMade then activated the studio at the Camelback Golf Club...
EM@Good Housekeeping’s Spring Fling
A spin around Good Housekeeping’s showcase of lifestyle products—from lipstick to household cleaners.
Advertisers Step Straight into an Onion Story at a NewFronts Gala
As I stepped into the TimesCenter in Midtown Manhattan April 29, I immediately felt a twinge of regret at my choice of skinny jeans and boots as a handsome tuxedo-clad gentleman presented me with a silver platter piled high with business cards and money… a pile of dollar bills, some neatly folded into swans. The...