Author archive for Rachel Boucher
Heineken House Experience at Coachella
Heineken traded in its signature domes for a hub called Heineken House at this year’s Coachella Valley Music and Arts Festival, where it served as official malt beverage sponsor. Coachella took place over two weekends, April 11-13 and 18-20, at the Empire Polo Club in Indio, CA. For the full story, click here. Photo courtesy:...
Network Nails the 20-Minute Power Nap
To promote its new series “The Strain,” a thriller based on a book trilogy and comic adaptation about a mysterious viral outbreak, FX activated The Strain Transformation Station at the South by Southwest Film,Music and Interactive Festival. The space, located downtown on Congress Avenue, featured 10 “pods” that festivalgoers could reserve for 20-minute power naps....
Celebrity Cruises Cooks Up a Food Strategy
Often a vacation is just as much about what goes in our mouths as it is about what we see. For those who haven’t “cruised,” the thought of onboard dining might conjure up an all-you-can-eat buffet. In reality, the options aboard these massive vessels are quite extensive. Celebrity Cruises this year has leveraged a food...
Finding Your Brand’s Niche at Art Basel Miami
Art Basel Miami has grown into the premiere art event in the U.S. since it opened in 2002 as an offshoot of Art Basel, Switzerland. Sure, the galleries are the main attraction for the bevy of international art collectors striking deals and dispensing cash—a lot of cash. But the arrival of Hollywood’s elite, sliding Miami...