Author archive for Rachel Boucher
Brand USA Sends Writers on the Road
Brand USA, a public-private organization that promotes international travel to the U.S., on Feb. 27 launched a new five-month experiential marketing campaign centered on a quintessential American theme—the road trip. The organization is sending 10 influencers from around the globe, mostly travel bloggers, on road trips around the country, tasking them with writing daily blog...
How the Weather Forecast Inspired Modell’s
How often as marketers do you wake up in the morning and think—let’s treat our consumers to something special today? It’s precisely what Modell’s Sporting Goods did on Feb. 12, when the 125-year-old retailer took to the streets of New York City during a snowstorm to hand out free hot chocolate and hand warmers. Modell’s...
Snuggle Bear Presides Over Valentine’s Day
Snuggle, Sun Products’ fabric softener and dryer sheets brand, softened cold New Yorker hearts on Friday, Feb. 14, as official sponsor of the Times Square Arts sixth-annual Valentine’s Day Heart Design, a public art installation. At the, ahem, heart of the event was the iconic Snuggle bear (a Jim Henson puppet) who made his first...
Three Ways to Activate an Artist Partnership
Partnerships at events like Art Basel and Miami Art Week provide brands of all kinds with a unique and authentic platform that gives them exposure to the art crowd and its growing legion of followers. In the February/March issue of Event Marketer, we take a closer look at Art Basel Miami, and how brand-sponsored events...