Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Pepsi and NBA
    B-to-C Events

    Weighing In: The Pepsi and NBA Sponsorship Deal

    Pepsi on April 13 announced it was taking over sponsorship rights of the NBA, leveraging its Mountain Dew, Aquafina, Brisk, Doritos and Ruffles brands to engage NBA fans, and terminating the 28-year-old deal previously held by Coca-Cola. Under the terms of the sponsorship, Mountain Dew will serve as the lead brand of the partnership in […]

  • Dirty Girl Mud Run and Marketing To Women
    B-to-C Events

    Kenmore Helps Clean Up At Dirty Girl Mud Run

    The Dirty Girl Mud Run is just that—dirty. So, for a second year in a row, Kenmore is, quite appropriately, stepping in to help runners clean up with an interactive laundry center at 15 regional race sites. Kenmore is the official household appliance sponsor of the series, an original women-only national 5K muddy, obstacle race […]

  • influencer events
    B-to-C Events

    Tips For Creating Shareable Influencer Events

    Influencer events are often designed for convenience—city-central with cocktails and a sleek sendoff after critical messaging is delivered. Selfies, food porn, presentations and press: check. But social media startup heartYN recently took a counterintuitive approach for the launch of its online community, whisking away top influencers to a remote location four hours north of Los […]

  • LG Final Four Fan Fest
    B-to-C Events

    LG Recruits Consumers In Final Four Fan Fest Experience

    To strengthen its sponsorship of collegiate sports, LG returned to the NCAA Final Four Fan Fest April 3-6 at the Indiana Convention Center in Indianapolis, IN, with a brand new footprint. Different from previous years’ experiences surrounding LG House, and products displayed in a home environment, the new 4,500-square-foot LG Training Facility was designed like […]

  • Instameet Social
    Blog

    Meet-Up Trends: The White House’s First InstaMeet

    We’ve heard of Twitter tweet-ups and Meetups, but the White House a few weeks ago helped shine a spotlight on another meet-up trend: the InstaMeet for Instagram. On March 21, America’s most famous address opened its doors to a select group of Instagram users for the 11th Worldwide InstaMeet, selecting 20 Instagrammers from an applicant pool […]