Author archive for Rachel Boucher
Snuggle Bear Presides Over Valentine’s Day
Snuggle, Sun Products’ fabric softener and dryer sheets brand, softened cold New Yorker hearts on Friday, Feb. 14, as official sponsor of the Times Square Arts sixth-annual Valentine’s Day Heart Design, a public art installation. At the, ahem, heart of the event was the iconic Snuggle bear (a Jim Henson puppet) who made his first...
Three Ways to Activate an Artist Partnership
Partnerships at events like Art Basel and Miami Art Week provide brands of all kinds with a unique and authentic platform that gives them exposure to the art crowd and its growing legion of followers. In the February/March issue of Event Marketer, we take a closer look at Art Basel Miami, and how brand-sponsored events...
When it Pays to Make Them Pay
To the naked eye, it was just another exclusive New York City tasting event. Exquisite food. A who’s-who of trendsetting chefs. High-end goodie bags. There was even a price tag of $75 a ticket, and a limit to only 100 VIP guests. Yet despite all appearances, this wasn’t just another foodie event. It was a brand-sponsored...
Subaru Revamps its Winter Program
Subaru for nearly two decades has supported outdoor adventure culture, aligning itself with the winter sports category and meeting consumers on the mountain with hospitality-driven outreach. This year, Subaru is amplifying the experiential side, and giving this longstanding program a more cohesive look and feel. It even has a new name: Subaru WinterFest, a weekend-based...