Author archive for Rachel Boucher
Motorola Offers Eye ‘Kandi’ at EDM Festivals
Electronic dance music festivals—or EDM, as the genre is referred—are colorful experiences chocked full of the enticing millennial target. To promote its Moto X line among this demographic, Motorola has partnered with Live Nation to be the exclusive EDM handset across the concert promoter’s U.S. EDM festival portfolio in 2014. The brand is building off...
DTS Dials-Up Mobile Theme at CES
DTS returned to the Consumer Electronics Show this year with new experiences designed to make a bold statement about the Los Angeles-based audio technology company’s focus on mobile. The 20-year-old brand, which provides audio tech to more than a billion consumer electronics products worldwide, also increased its investment in pre-show marketing strategies, incorporating “DTS Xperience”...
Uber and PayPal Give Startups a Lift
Forget the “Shark Tank”—try a Mercedes-Benz Sprinter van. That’s where, thanks to app-driven ride service Uber and its partner PayPal, more than a dozen aspiring entrepreneurs had the opportunity to pitch their ideas to featured keynoters at the international LeWeb Paris conference Dec. 10 to 12. The campaign, Pitch In Style, was designed to promote...
Coca-Cola and the Science of Happiness
Coca-Cola’s “Where Will Happiness Strike Next” stunts, filmed as original content for the brand’s digital channels, have been inspiring consumers—and marketers—since 2010, when the brand rewarded New York City college students with pizza and flowers and then pushed the candid reactions out to social media to build buzz. The latest film, “What if Everyday Were a...