Author archive for Rachel Boucher

December 18, 2013

Zappos Surprises Flyers At Baggage Claim

Online retailer Zappos surprised consumers flying into Houston’s George Bush Intercontinental Airport on American Airlines the day before Thanksgiving, Nov. 27, with a “Wheel of Fortune”-style giveaway game at baggage claim. Zappos transformed the baggage claim carousels with colorful panels that corresponded with different prizes dolled out as luggage rolled out. Prizes ranged from UGG...

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December 5, 2013

How Kia Accessed A World Stage With A Hashtag

Tapping the viral power of YouTube, Kia aligned with the platform’s first-ever YouTube Music Awards, hosting a pre-party on Nov. 2 featuring music and entertainment streamed live from SIR Stage37 in New York City. The event engaged attendees on- and off-site through the use of event hashtags #SoulLive and #YTMA. The guest list of consumer...

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December 5, 2013

NatGeo Prepares Fairgoers for Doomsday

To drive tune-in for the new season of “Doomsday Preppers,” National Geographic Channel spent 10 days at the State Fair of Texas in October with an obstacle course that showcased survival tactics viewers would see on the show (the fair officially ran Sept. 27 through Oct. 20). Now in its third season, the series follows...

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December 5, 2013

The Kia Soul YouTube Awards Pre-Party

Tapping the viral power of YouTube, Kia aligned with the platform’s first-ever YouTube Music Awards, hosting a pre-party on Nov. 2 featuring music and entertainment streamed live from SIR Stage37 in New York City.

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November 8, 2013

Hyundai Brings ‘Walking Dead’ to Comic Con

Fans of AMC’s “The Walking Dead” are undoubtedly familiar with that kiwi green Hyundai Tucson the characters in the series have used for travel, escape and supplies-gathering missions amid a zombie apocalypse. As part of an integrated partnership with AMC and the franchise, Hyundai during New York Comic Con, Oct. 11 to 13, put together...

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