Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Grammys production elements
    Blog

    Five Steal-Worthy Stage Production Elements From The Grammys

    Award show broadcasts are a typical recipe of winners (their rise from the seat, walk to the podium and acceptance speech), tributes and performances sprinkled in between. Not so during the 2015 Grammy Awards telecast Sunday, Feb. 8, which featured only nine live award presentations and an astonishing 23 musical performances. For that reason, music’s […]

  • CrossFit sponsorship opportunities
    B-to-C Events

    Hot Sponsorship Platforms: Food, Fitness and Fantasy

    In our last installment of hot properties and sponsorship opportunities, we took you inside three offbeat events that have impressive and highly desirable followings: the Internet Cat Video Festival, the food-truck-friendly Vendy Awards, and Coney Island’s infamous Mermaid Parade. This time around, we’ve collected three more event platforms that run the gamut of passion points. […]

  • Uber partnership
    B-to-C Events

    Seven Tips For Shifting An Uber Partnership Into Drive

    Call them the partner of the year and it might be an understatement. From Banana Republic and Bud Light to Doritos and dozens of others, Uber has become a valuable partner for amplifying event marketing campaigns. “They’re everybody’s darling at the moment,” says Bill Bergofin, svp-marketing at NBC Sports, which in August leveraged Uber to […]

  • smart home lowe's ces
    B-to-B Events

    Step Inside Lowe’s CES Iris Smart Home Exhibit

    Lowe’s home improvement store made a dramatic statement in the smart home category at the International Consumer Electronics Show. Promoting its Iris home management tech solution, the brand built a two-story, 2,000-square-foot house exhibit on the show floor. Complete with six rooms, a private second-floor meeting space and a merchandise wing, the exhibit accommodated 30 […]

  • mophie CES exhibit strategy
    B-to-B Events

    Mophie’s CES Exhibit Strategy Holds A Secret

    On the outside it looked like a giant black box, but Mophie’s International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy. It was located inside the 40-foot by 70-foot booth and featured a full bar, bartender (wearing suspenders and a bow tie), plush lounge chairs and tables—an oasis for the mobile battery […]