Author archive for Rachel Boucher
How SXSW Crowdsources its Content with PanelPicker
Five years ago South by Southwest waded into the crowdsourcing pool, allowing its attendee community to submit and vote on conference session topics and speaker proposals. PanelPicker, as it is called, started relatively small, but it now forms the backbone of SXSW’s content development structure and is managed year-round. We’ll explore various crowdsourcing models, what’s...
Summer Sampling Goes Hyper-Local to Tantalize Tastebuds
If this summer’s sampling activations are any indication, small is the new big. The mass-market sampling sweeps through 30 states that were once the hallmark of a “summer tour” have become tiny, micro-targeted community stopovers and one-off events designed to win hearts, minds and tastebuds one local at a time. Through local engagement, local artists,...
Why Match.com is Going Offline with Live Events
Venerable dating site Match.com has been making love connections among singles through a 100-percent online platform since 1995. But last June, the brand forged a new path in matchmaking with The Stir, a comprehensive live event program that, to date, has attracted 225,000 attendees.
Disney Craze ‘Doc McStuffins’ Treats Kids to Mobile Clinic
(Photo: DISNEY JUNIOR/Lorenzo Bevilaqua) To gets kids rip-roaring with excitement for the season two premiere of its hit animated TV series “Doc McStuffins,” Disney Junior launched Doc’s Mobile Clinic, a multi-city interactive tour, which kicked off in Boston on Aug. 18 and wrapped Sept. 28 in Phoenix.