Author archive for Rachel Boucher
Old Navy Vending Machine Offers Flip-Flops For Tweets
There’s the Black Friday sale and then there is the $1 flip-flop sale, Old Navy’s second biggest promotion of the year that has been going on annually now for seven years. To build buzz leading up to this year’s event, Old Navy June 24-26 turned to social currency and the hashtag #FlipFlopHurray, activating a Twitter...
JetBlue Freshens Up The Premium Flying Experience
JetBlue Airways made a name for itself in the industry by promoting how its flying experience is different—the legroom, the TVs, the free snacks. To promote “Mint,” its new premium front-of-the-cabin service, the airline set out to show how it does premium differently, too. The Mint Room at The Grove, a four-day atrium-inspired outdoor lounge,...
Four Ways To Leverage The Element Of Surprise In Events
For its latest campaign, The Surprise Inside Project, Cracker Jack surveyed 1,000 parents nationwide to find out what makes a memorable family moment. Nearly three-quarters of American families said the best memories involve surprises, with nearly one-quarter of parents springing a surprise experience on their families as often as once a week. Building off these...
How Cracker Jack Is Taking Its Iconic Mystery Prizes Into The Digital Age
Cracker Jack is the original “master of surprise,” having satisfied the snacking masses for more than a century with its molasses-coated popcorn and peanuts, and nominal mystery prize buried inside each box. Leveraging that brand heritage, Cracker Jack launched The Surprise Inside Project, a nationwide movement to help parents deliver small, meaningful surprises to their...