Author archive for Rachel Boucher
Why Match.com is Going Offline with Live Events
Venerable dating site Match.com has been making love connections among singles through a 100-percent online platform since 1995. But last June, the brand forged a new path in matchmaking with The Stir, a comprehensive live event program that, to date, has attracted 225,000 attendees.
Disney Craze ‘Doc McStuffins’ Treats Kids to Mobile Clinic
(Photo: DISNEY JUNIOR/Lorenzo Bevilaqua) To gets kids rip-roaring with excitement for the season two premiere of its hit animated TV series “Doc McStuffins,” Disney Junior launched Doc’s Mobile Clinic, a multi-city interactive tour, which kicked off in Boston on Aug. 18 and wrapped Sept. 28 in Phoenix.
Three Things to Consider After the Boston Marathon
When the waves of raw emotion passed following the bombings at the Boston Marathon in April, the uncomfortable, yet practical realities of it all set in for many across the event industry whose work, naturally, occurs in the public domain and at high-profile events. How will this impact future events or sponsorships? There haven’t been...
Just for Men Celebrates Hair, Grey Hair and All
Twenty-somethings get grey hairs, too. At least, that’s the message Just For Men wanted to spread by targeting a younger demographic as title sponsor of the Sept. 7 National Beard & Mustache Championship at the House of Blues in New Orleans. Hundreds of contestants with all kinds of beards, mustaches, goatees and muttonchops competed for...