Author archive for Rachel Boucher
So Delicious Lets Consumers Dictate Sampling Stops
So Delicious, a dairy-free brand whose portfolio includes ice cream, creamers and milks, incorporated a new digital component in its annual summer mobile tour, allowing consumers along tour routes to tweet a request for sampling teams to visit them at places like their office, gym or local park. The tweets are populated on a “tweet...
GoGo squeeZ Pumps Up Play with Mobile Playground Tour
GoGo squeeZ is back on the road, driving trial of the fruit pouch product while encouraging kids and parents to play more with the “Wherever You Go, Go Playfully” campaign and mobile playground tour. The brand enlisted celebrity dad Jerry O’Connell and charitable partner Life is good co-founder Bert Jacobs to headline a launch event...
Sony Mobile Hits the Showers to Promote Xperia Z
It’s not everyday you come across a swimsuit-clad model showering in a storefront, but that’s what consumers experienced this summer as Sony Mobile partnered with T-Mobile on a series of five stunts across the country to promote the launch of Sony’s water resistant Xperia Z phone.
How Microsoft Reinvented the Worldwide Partner Conference
Microsoft’s Worldwide Partner Conference landed this year at the George R. Brown Convention Center in Houston, a city whose East Downtown district, or “EaDo,” is undergoing a cultural and urban revitalization. It was an appropriate venue for Microsoft’s biggest annual partner event, which this year from July 7 to 11 brought to life its own...