Author archive for Rachel Boucher
EM@The Mermaid Parade
SVEDKA Vodka samples a 30-year-old Coney Island, Brooklyn, NY, tradition
Food Bank For New York City Delivers Healthy Snacks
Ice cream trucks are synonymous with summer, but for the second season in a row residents in New York City’s five boroughs are being visited by a different type of truck: one that doles out healthy snack alternatives. The nonprofit Food Bank For New York City piloted a food truck program last summer, and after...
SVEDKA Vodka’s Mermaid Parade Cube Experience
SVEDKA activated a sampling "cube experience" along the route of the Mermaid Parade, a 30-year tradition that kicks off the summer season.
Ben & Jerry’s Sampling Tour Takes a Hyper-Local Turn
Ben & Jerry’s is on the road again, but this year the brand’s sampling tour has a new component—a campaign called City Churn. Fans are encouraged to vote on Twitter for a limited-batch flavor that will be made from locally sourced ingredients in 11 tour markets located on the East and West coasts. Unveiling pop-up...