Author archive for Rachel Boucher
Intel Focuses on Retail with Six-Month World Tour
Intel wants consumers to know that it’s more than just a chipmaker. So to demonstrate its breadth of innovations to the public, in May it launched a six-month global tour to give consumers the opportunity to experience and interact its technology through Intel-based devices. The tour kicked off in New York City and hit Chicago,...
Celebrity Cruises Lawn Club Experience
Celebrity Cruises for the first time steered its way into experiential marketing on June 10 and 11, giving consumers a taste of the luxury brand’s iconic, top-deck Lawn Club on its five Solstice-class ships in Grand Central Terminal’s Vanderbilt Hall.
Celebrity Cruises Brings Lawn Experience to Grand Central
Celebrity Cruises for the first time steered its way into experiential marketing on June 10 and 11, giving consumers a taste of the luxury brand’s iconic, top-deck Lawn Club on its five Solstice-class ships in Grand Central Terminal’s Vanderbilt Hall. The event supported a two-day promotional sale as part of a larger national campaign to...
SVEDKA Samples New Flavors at Artsy Coney Island Parade
SVEDKA Vodka on June 22 reached the eccentric and exuberant masses in Brooklyn, NY, by activating a sampling “cube experience” along the route of the Mermaid Parade at Coney Island. The stop was part of a 20-city summer tour to promote new flavors Orange Cream Pop and Strawberry Colada. Located on-site at Peggy O’Neill’s Bar...