Author archive for Rachel Boucher

May 16, 2013

Snyder’s of Hanover Celebrates National Pretzel Day

Snyder’s of Hanover, a more than 100-year-old pretzel brand, leveraged National Pretzel Day on April 26 by hosting a series of sampling activations at events nationwide designed to introduce large audiences to the array of flavors the crunchy snack has to offer. Snyder’s National Pretzel Day celebrations took place at the Penn Relays in Philadelphia...

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May 3, 2013

adidas Gives Santiago Marathon Runners a ‘Boost’

adidas’s new Boost running shoe boasts special foam cushioning that is designed to better absorb and return energy to the wearer, resulting in more efficient strides. To illustrate this concept, the brand at the International Santiago Marathon in Chile on April 7 “harvested footsteps” (with kinetic energy-absorbing tiles) and used the stored energy to give...

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May 3, 2013

Toyota Takes its Dealers on an Emotional Journey

At the close of the business portion of Toyota Motor Sales’ annual national dealer meeting in Las Vegas last fall, one dealer, or “partner” as the brand calls them, walked up to Bob Carter, svp-automotive operations for the car manufacturer’s U.S. unit, to offer a little feedback.

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April 29, 2013

Lysol Launches Foaming Soap with Spa Experience

Lysol is showing off its softer side with Lysol Touch of Foam, a new line that offers the sanitizing formula consumers have come to expect from the brand with a moisturizing finish. To drive trial among female consumers, the brand hit the road with the Touch of Foam Mobile Hand Spa. The eight-week tour began...

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April 24, 2013

Rémy Martin Treats Influencers to VIP-Style Night

Champagne cognac brand Rémy Martin on May 1 kicks off the second iteration of its Ringleader influencer program, which is designed to help loyal consumers achieve “celebrity status” with a big night out on the town. At brand activations in high-end nightclubs across the country, consumers will be invited to answer a series of questions...

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