Author archive for Rachel Boucher
Rémy Martin Treats Influencers to VIP-Style Night
Champagne cognac brand Rémy Martin on May 1 kicks off the second iteration of its Ringleader influencer program, which is designed to help loyal consumers achieve “celebrity status” with a big night out on the town. At brand activations in high-end nightclubs across the country, consumers will be invited to answer a series of questions...
Hallmark Pulls off a Paperless Conference
The 102-year-old Hallmark brand is a $4.1 billion business reminder that our e-society still values a meaningful message delivered in a physical form, be it a greeting card, plush toy or figurine. But like most (if not all) 21st century companies, Hallmark is busy forging a new path into the future, leveraging digital strategies to...
Jacobsen Takes Wristband Strategy from the Show Floor to the Streets
In the turf maintenance equipment world, three colors dominate the field. You’ve got green (John Deere), you’ve got red (Toro) and then you have orange—Jacobsen orange. To leave attendees of the annual Golf Industry Show in February with orange on the mind and more importantly, the Jacobsen name top of mind, the brand set out...
Chevrolet Hoists Impala into Penthouse for Press Event
Automotive journalists travel frequently, moving from one vehicle launch event to the next. So to give a memorable experience to writers attending its mid-March media drive program for the launch of the redesigned Chevrolet Impala, General Motors introduced them to the vehicle in a location where they would immediately associate it with iconic style and...